Dust Leblanc
/ Locomotive
Creative Director
About the speaker
Creative Director with Canada's digital-first design agency, Locomotive® — Timeless aesthetics, creative leadership and a problem-solving mentality are my trademarks. Dedicated and positive, I value grind, passion and collaboration above everything. With extensive knowledge crafting user experience and strategies, I've worked on everything from mobile sites and apps dating back to the era of the first iPhones to the device-agnostic websites and platforms Locomotive® builds today.
ABOUT THE TALK
Rebranding Your Digital Agency is Fun! (Is it, though?)
Last year at Locomotive®, we embarked on a transformative journey, completely rebranding our agency after a decade with the same look. (Yes, that train track logo...) We knew it was time for a fresh take on our digital presence, so we dove into reinventing our visual identity. Rebranding yourself is always a wild ride—balancing bold concepts with self-critique is no easy feat. To keep our ideas fresh and our brand sharp, we teamed up with some good old trusted friends, creating a new identity that truly reflects our growth and where we stand today. Join me as I share the behind-the-scenes story of crafting this unique brand and designing a website that matches our team's creativity. From rejected concepts and failures to the deep reflections that shaped our visuals, I'll take you on a journey from day one to day 300 of this fun, yet sometimes challenging, transformation.
Meet the rest of the speakers
December 5-6/
L'Alliance New York / FIAF
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