Romain Prache
/ LG2
Partner and Technical Director
About the speaker
Former creative developer with over fifteen years of experience in the field, Romain was born and raised in Paris, France. Since 2011, he has been based in Montreal, Canada, where he has led several award-winning development teams in various creative agencies and studios. Romain is passionate about web design, digital crafting, and emerging technologies. Currently, he is a Partner and Technical Director at LG2 - Digital Experience in Montreal where he continues to drive innovative projects and push the boundaries of digital experiences.
ABOUT THE TALK
It's not you, it's us: Understanding client personas and how to work with them
Although many Designers, Developers and Project Managers would rather put headphones on and work undisturbed, the nature of agency work involves closely collaborating with clients. And, let’s face it, navigating these relationships steadfastly and harmoniously is the key to success. In this talk, Marc-André and Romain will explore these everyday relationships, covering key client personas and offering battle-tested creative approaches that will make everyone happy (yes, it’s possible).
Marc-André Dandurand
/ LG2
Principal Designer
About the speaker
Marc-André is a Principal Designer at LG2 - Digital Experience. He is Montreal-based creative with extensive experience in high impact creative and design projects. Over his career he has had the chance to work with many clients on different types of digital projects. From documentaries like Dada Data and Space Advisor to international brands like Adidas, CCM, Dr. Pepper, and even work for large government institutions, he always tries to bring originality and functionality together for the best brand experience possible.
ABOUT THE TALK
It's not you, it's us: Understanding client personas and how to work with them
Although many Designers, Developers and Project Managers would rather put headphones on and work undisturbed, the nature of agency work involves closely collaborating with clients. And, let’s face it, navigating these relationships steadfastly and harmoniously is the key to success. In this talk, Marc-André and Romain will explore these everyday relationships, covering key client personas and offering battle-tested creative approaches that will make everyone happy (yes, it’s possible).
Meet the rest of the speakers
December 5-6/
L'Alliance New York / FIAF
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