Ziyun Liang
/ The New York Times
Lead Product Designer
About the speaker
I'm passionate about solving complex problems and uniting teams through thoughtful and user-centric design. At The New York Times, I build premium ad experiences to support its mission of seeking the truth and helping people understand the world.
ABOUT THE TALK
Designing for Competing Goals
We will explore how to balance the needs of advertisers and users, align business objectives with user-centered design, and resolve internal team tensions. Learn how design can creatively find solutions that satisfy all stakeholders and foster collaboration to achieve greater outcomes in digital product design. Audience key takeaways: Learn to identify, understand, and approach opposing goals in digital design projects more effectively. Discover the power and benefits of including design in the early stages of goal alignment and strategy setting. Understand the value of collaboration in design processes and how to leverage diverse perspectives to resolve conflicts. Take away practical tips that you can apply in your projects to promote alignment, even when goals conflict.
Demetre Arges
/ The New York Times
Design Leader
About the speaker
Demetre is a Design Leader with over 20 years of expertise in vision, strategy, and implementation of user experiences across both digital and physical landscapes. He is passionate about building teams that integrate human-centered design to drive product innovation. At The New York Times, Demetre leads teams to invent and optimize digital advertising experiences across all surfaces. His mission is to foster a culture of creativity and innovation and define the future of advertising at the company. He is responsible for the design strategy and execution at scale across all end-to-end digital advertising experiences. Before joining The New York Times, Demetre was a Principal UX Designer and Creative Director at Amazon. In this role, he was responsible for defining the vision and executing the design experience for affiliates and creators to start, grow, and monetize their efforts on and off the Amazon platform. While at Amazon, he led teams to explore and invent new experiences, optimizing interfaces and establishing customer-centric innovation in Shopping Design.
ABOUT THE TALK
Designing for Competing Goals
We will explore how to balance the needs of advertisers and users, align business objectives with user-centered design, and resolve internal team tensions. Learn how design can creatively find solutions that satisfy all stakeholders and foster collaboration to achieve greater outcomes in digital product design. Audience key takeaways: Learn to identify, understand, and approach opposing goals in digital design projects more effectively. Discover the power and benefits of including design in the early stages of goal alignment and strategy setting. Understand the value of collaboration in design processes and how to leverage diverse perspectives to resolve conflicts. Take away practical tips that you can apply in your projects to promote alignment, even when goals conflict.
Meet the rest of the speakers
December 5-6/
L'Alliance New York / FIAF
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