Irene Pereyra

Know when to break with convention

Type UI/UX
Date Fri. 16th
14:00 → 14:30
Location DeLaMar Theater
Irene Pereyra

Speaker

Irene Pereyra is the co-founder of the interaction design studio "Anton & Irene".

She has created interactive experiences for a large variety of clients and projects, including the digital redesign of the Met Museum and M+ Museum, the American newspaper USAToday, the artist Shantell Martin, the Austrian lighting company Zumtobel, and a survey in collaboration with SPACE10/IKEA about the future of communal living. The studio also spends 3 months a year on self-initiated design projects.

Irene Pereyra

About The Talk

Know when to break with convention

In 2000, human–computer interaction researcher Jakob Nielsen noted that since users spend most of their time on other sites, and they prefer sites to work the same way as all the other sites they already know, we have a responsibility to adhere to their expectations, make all interfaces standardized, and follow conventions at all times

 

No thanks. I don’t want to live in a world where every single website looks the same. And with audiences having gotten a whole lot more sophisticated, and interaction patterns and design styles having changed many times over since Jakob Nielsen first made that statement back in 2000, there are many examples of when breaking with interface conventions not only works, but leads to higher engagement.

Our
speakers

  • Tine Karlsen
  • Bruno Arizio
  • Sofija Stanković & Teodora Stojković
  • Jonas Lempa
  • Luis Henrique Bizarro
  • Irene Pereyra
  • Anais Iris
  • Peter Smart
  • Sofia Papadopoulou
  • Niccolò Miranda
  • Louis Paquet
  • Bruno Simon
  • Katie Menzies & Abel Reverter
  • Tina Touli
  • Viacheslav Olianishyn & Olia Olianishyna
  • Mikkel Noe Westh
  • Marek Suchanek
  • Shaban Iddrisu
  • Liva Grinberga
  • Dot Lung
  • Alice Cappo
  • Cyril Diagne
  • TBC
(+20)
Tine Karlsen

Tine Karlsen

CEO & Co-Founder Vev NOR
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Bruno Arizio

Bruno Arizio

Design Director at Resn Resn NLD
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Sofija Stanković & Teodora Stojković

Sofija Stanković & Teodora Stojković

Creative Directors TeYosh SRB
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Jonas Lempa

Jonas Lempa

Creative Director & Partner Taikonauten DEU
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Luis Henrique Bizarro

Luis Henrique Bizarro

Senior Interactive Developer Active Theory BRA
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Irene Pereyra

Irene Pereyra

Designer & Founder Anton & Irene USA
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