Irene Pereyra

Know when to break with convention

Type UI/UX
Date Fri. 16th
12:10 → 12:35
Location DeLaMar Theater
Irene Pereyra

Speaker

Irene Pereyra is the co-founder of the interaction design studio "Anton & Irene".

She has created interactive experiences for a large variety of clients and projects, including the digital redesign of the Met Museum and M+ Museum, the American newspaper USAToday, the artist Shantell Martin, the Austrian lighting company Zumtobel, and a survey in collaboration with SPACE10/IKEA about the future of communal living. The studio also spends 3 months a year on self-initiated design projects.

Irene Pereyra

About The Talk

Know when to break with convention

In 2000, human–computer interaction researcher Jakob Nielsen noted that since users spend most of their time on other sites, and they prefer sites to work the same way as all the other sites they already know, we have a responsibility to adhere to their expectations, make all interfaces standardized, and follow conventions at all times

 

No thanks. I don’t want to live in a world where every single website looks the same. And with audiences having gotten a whole lot more sophisticated, and interaction patterns and design styles having changed many times over since Jakob Nielsen first made that statement back in 2000, there are many examples of when breaking with interface conventions not only works, but leads to higher engagement.

Our
speakers

  • Nicole Saidy & Oleksii Drozdenko
  • Tina Touli & Tasnim Bhuiyan
  • Vitaly Friedman
  • Jake Whiteley
  • Franco Arza & Clément Roche
  • Jerrie Bührmann & Bruno Tomé
  • Bruno Arizio
  • Martijn Wijsmuller & Paul Veen
  • Lars Koelman
  • Remy Bernstein & Cooper Pickett & Mercedes Lorenzo & Andres Clua
  • Ilja van Eck
  • Josefina Blattmann
  • Edan Kwan
  • Sofija Stanković & Teodora Stojković
  • Maarten Bruggink
  • Tine Karlsen
  • Jonas Lempa
  • Luis Henrique Bizarro
  • Irene Pereyra
  • Anais Iris
  • Peter Smart
  • Sofia Papadopoulou
  • Niccolò Miranda
  • Louis Paquet
  • Bruno Simon
  • Katie Menzies & Abel Reverter
  • Mikkel Noe Westh
  • Marek Suchanek
  • Liva Grinberga
  • Alice Cappo
(30)
Nicole Saidy & Oleksii Drozdenko

Nicole Saidy & Oleksii Drozdenko

Design System Designers Booking.com NLD
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Tina Touli & Tasnim Bhuiyan

Tina Touli & Tasnim Bhuiyan

Creative Directors Adobe GBR
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Vitaly Friedman

Vitaly Friedman

Founder Smashing Magazine GER
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Jake Whiteley

Jake Whiteley

Lead developer Green Chameleon GBR
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Franco Arza & Clément Roche

Franco Arza & Clément Roche

Developers Studio Freight USA
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Jerrie Bührmann & Bruno Tomé

Jerrie Bührmann & Bruno Tomé

Design Lead & Lead Developer Build in Amsterdam NLD
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