Parker Peterson

Pursuing Better Between the Brief Lines: Designing a Process, Team, and Tone to Pursue the BETTER in Every Project

Type Design
Date Fri. 5th
17:00 → 17:30
Location John W. H. Bassett Theatre
Parker Peterson
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Speaker

Parker Peterson is a native midwesterner, from a farm in Iowa.

His design aspirations were as boundless as the open fields outside his family home. This expansive environment and tight community fueled his curiosity and ingrained a relentless work ethic from day one.

 

A Creative Director at Jam3, he focuses his deep design experience anywhere technology and culture meet. He leads industry-defining work for clients such as Meta, WhatsApp, adidas, Harley-Davidson, Coca-Cola, Twitter, and Electronic Arts.

 

Parker currently lives and works in sunny Los Angeles where he regularly finds himself at metal shows, KBBQ, or watching The Lion King with his daughter. Rarely all at the same time.

Parker Peterson

About The Talks

Pursuing Better Between the Brief Lines: Designing a Process, Team, and Tone to Pursue the BETTER in Every Project

In this presentation, we'll explore the power of pursuing better in every project. We'll discuss finding opportunities for improvement in the project brief and creating an environment that supports innovation. Then, we'll showcase case studies from Meta, Adidas, Twitter, and more, where pursuing better led to beautiful and unexpected results. Lastly, we'll share practical tips and challenge you to apply these principles in your work to create standout projects.

Our
speakers

  • Isabel Moranta
  • Amelie Maia
  • Victor Costa
  • Simon D’haenens
  • Mathieu Ducharme & Jérémy Minié
  • Claudio Guglieri
  • JP Burcks & Mia Pratevito
  • Parker Peterson
  • Adriano Esteves
  • Rhodi Iliadou & Peter Ha
  • Filippo Cipriani
  • Pablo Stanley
  • Franco Arza & Clément Roche
  • Ali Hosseini
  • Josh Kirk
  • Diana Varma
  • Vitaly Friedman
  • Femke van Schoonhoven
  • Nicolas Brassard-Ferron
  • Hilary Hayes
  • Romain Prache
  • Travis Neilson
  • Brent David Freaney
  • Jonathan Morin
(+20)
Isabel Moranta

Isabel Moranta

Art Director Locomotive CAN
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Amelie Maia

Amelie Maia

Creative Technical Architect Jam3 CAN
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Victor Costa

Victor Costa

Designer & Creative Developer Independent CAN
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Simon D’haenens

Simon D’haenens

Lead Designer DOGSTUDIO/DEPT® USA
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Mathieu Ducharme & Jérémy Minié

Mathieu Ducharme & Jérémy Minié

Partner & Technical Director & Lead Front-end Dev. Locomotive CAN
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Claudio Guglieri

Claudio Guglieri

Head of Design Opal Camera USA
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