We're thrilled to welcome you back for the 15th edition of the Awwwards Conference.
The New Age of the Web
Creative Director at UNIT9, helping develop unparalleled concepts & future-proof Metaverse strategies at the Group’s dedicated Metaverse Advisory Department | M.A.D.
As a Visual Designer with 15 years of experience, crafting award-winning digital concepts for global clients & with global teams, Sofia is at the forefront of the digital era shift.
With Art & Creative Direction as core skills, she focuses on building holistic digital experiences through impactful design that uncomplicates & beautifies the audience journey. She architects meaningful brand & website concepts, ensuring they magnify awareness - pushing creative & technological boundaries.
The Metaverse. How do we define a term that up until now existed inscience fiction books? Is it just hype? Or is it here to stay? One thing we can say with certainty is that it’s changing the web as we know it making it a vast playground waiting to be explored through immersive storytelling and ground-breaking brand experiences.
What is the role of a Digital Designer in the emerging Metaverse space? How do we merge the digital with the experiential and how do we transfer it into web experiences? What are the keys to crafting immersive and interactive web experiences that play by the new ‘Metaverse’ rules?
With this new reality comes all new rules of engagement and all new opportunities to reimagine storytelling. Harness it’s power and inspire audiences like never before.